Piyush Seth of First Medical Services - Types of Digital Advertising

Mr. Piyush Seth, the Director of First Medical Services, has more than twenty years of experience with business, marketing and, more recently, digital advertising. Digital advertising refers to any marketing content that is displayed in a digital medium. In the modern business world, digital advertising is the most common advertising medium for most professionals. Below are just a few types of digital advertising that a professional like Piyush Seth might use for a company like First Medical Services:

• Web-based ads are the most common form of digital advertising that the average person sees. These advertisements appear on the sides or tops of webpages as you read your content, or they might pop up over your window when you land on a website. Sometimes, these ads play videos, offer games or display simple images.
•  Electronic billboards are modern takes on traditional billboards and they’re used for all types of businesses or messages. The advertiser can choose to adjust the displayed ad based on the time of day, which makes these billboards more customizable and targeted than traditional versions.
• Video ads are applied as web-based pop-ups or commercials that play before video content. These ads typically play for a set number of seconds before the consumer can click away, giving them time to grab consumer attention. For many companies, video ads have taken the place of television commercials.

Piyush Seth uses many other forms of marketing for First Medical Services and his other endeavors, as do professionals like him. Some other forms of advertising might include mobile phone marketing, email advertising, social media-specific marketing and search engine ads. Most businesses find a handful of advertising methods that appeal best to their audiences and they dedicate most of their resources to these forms for the best marketing returns.