Piyush Seth of First Medical Services - Startup Mistakes

Mr. Piyush Seth is the Director of a successful startup, First Medical Services, that he began in 2001. Though Piyush Seth was lucky enough to see First Medical Services succeed, many startup owners are not fortunate enough to see their endeavors take off. If you study the reasons why many startups fail, you can create an effective guide to success by avoiding their mistakes. Though each startup fails under its own circumstances, the following mistakes are among the most common:

• No passion. Though the grand failures that everyone hears about are typically caused by something notable, the majority of startups fail because the founder(s) lacked passion. These startups don’t get popular enough for anyone to notice that they’ve failed. You’ve probably known someone who, for example, put out flyers for a business endeavor, and then it never went further than that. Circumstances like this are an example of a startup that fail because of a lack of passion.
• Poor budgeting. Many entrepreneurs think that they’ll either need much more or much less money than they actually will, and both mistakes can be fatal. By not saving enough, you find yourself deep in debt, and by raising too much from an investor, you put yourself in a legally-dangerous commitment issue.
• Waiting for perfection. Many people take their business ideas to the grave with them because the “perfect moment” never arrived. This is yet another example of mistakes that go unnoticed, but it is one of the most common ways that startups fail.

These mistakes aren’t always fatal, if you manage to recover from, or stop, them. For example, if Piyush Seth First Medical Services faced any of these with First Medical Services, he gracefully recovered with the spirit of a true entrepreneur.
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Piyush Seth of First Medical Services - Types of Digital Advertising

Mr. Piyush Seth, the Director of First Medical Services, has more than twenty years of experience with business, marketing and, more recently, digital advertising. Digital advertising refers to any marketing content that is displayed in a digital medium. In the modern business world, digital advertising is the most common advertising medium for most professionals. Below are just a few types of digital advertising that a professional like Piyush Seth might use for a company like First Medical Services:

• Web-based ads are the most common form of digital advertising that the average person sees. These advertisements appear on the sides or tops of webpages as you read your content, or they might pop up over your window when you land on a website. Sometimes, these ads play videos, offer games or display simple images.
•  Electronic billboards are modern takes on traditional billboards and they’re used for all types of businesses or messages. The advertiser can choose to adjust the displayed ad based on the time of day, which makes these billboards more customizable and targeted than traditional versions.
• Video ads are applied as web-based pop-ups or commercials that play before video content. These ads typically play for a set number of seconds before the consumer can click away, giving them time to grab consumer attention. For many companies, video ads have taken the place of television commercials.

Piyush Seth uses many other forms of marketing for First Medical Services and his other endeavors, as do professionals like him. Some other forms of advertising might include mobile phone marketing, email advertising, social media-specific marketing and search engine ads. Most businesses find a handful of advertising methods that appeal best to their audiences and they dedicate most of their resources to these forms for the best marketing returns.