Piyush Seth is the director of First Medical Services, and has been
an entrepreneur and a business leader in the healthcare technology field
for over twenty years. As the director of First Medical Services, he
works with clients that have a need for digital imaging technology, such
as CT and MRI scanners, and helps them find the best solution for them.
He is also the founder and CEO of 20med.com, a new global healthcare
search engine and advertising platform. In both of these businesses,
Seth has found that digital advertising is crucial to success,
especially in today’s internet-driven economy.
Digital
advertising is one of the easiest ways to find an audience for your
business. It is relatively inexpensive, and can get your business
thousands of views every day. Consumers are now shifting their focus
from their televisions to their computers, tablets, and smartphones,
which means that digital advertising will be far more likely to reach
your target audience than any other form of advertising. You can also
reach your exact customer demographic much more easily, by advertising
on websites where they are most likely to be. Digital advertising is
also easier in that once customers have found your ad, it is simple for
them to then access your website, because they can just click on the ad
and go straight there. Piyush Seth hopes to create a specific platform
for healthcare services to digitally advertise with 20med.com, and he
already uses the practice with First Medical Services to find new
customers.
